Take-Two have applied for registration of two new trademarks
Why Take-Two needed a new logo GTA? The company is planning a rebranding?
Publisher Take-Two filed an application for the registration of two new trademarks. Both relate to the logos.
The first logo consists of a capital letter G, T and O, and lowercase a. The following is an example (however, the following images a lowercase "a" is shown as capitalized).
The second logo consists of a capital G and T, as well as from a lowercase "a".
The publisher has not commented on their actions, so as usual, we can only speculate. One of these guesses is that Take-Two wants to protect its brand from copy that no one has used that attract the attention of the abbreviations as GTaO and GTa. According to another assumption, the publisher together with the developer want to get rid of long name Grand Theft Auto in favor of a more succinct, in other words, to do the rebranding.
There is a third version of the events. According to her, the recent events are related to the fact that we are waiting for the restart of the franchise. What do you think about this?
